Most Businesses Fail in the first 5 minutes. Provocative? YES. How is that Possible? You as an entrepreneur are caught up in the euphoria of ideas, starting out with a bright, shiny object, your baby gem that will be wildly successful.
Unfortunately, upwards of 90% of all failures can be traced to a simple fact— they fail at Positioning, which inevitably leads to total failure. However, failure is not a forgone conclusion. The Position to Win System improves the odds drastically, moving you to a defensible position. Position to Win is strategic, it applies to person, idea, concept, product, service, and market.