Out Now!

“This book takes on a huge challenge. It unwraps and reveals the secrets of the first five minutes in a way everyone can understand, it reveals the secrets of positioning. You must read this book.”

—Tom Meloche, co-author of The Ultimate Guide to Facebook Advertising, author of Ceremony: A Profound New Method for Achieving Successful and Sustainable Change

"If you’re like me you’ll also wonder how and why you ever made those mistakes. But, thanks to John Paul you’ll never make them again. Every business owner or entrepreneur should:
1) grab a copy of this book and then
2) plan to see John Paul Mendocha live.”

—David M. Frees III JD, Creator and “The Old Man” at Business Black Ops

“These concepts for me are like the last scene in the Matrix movie where Neo is able to see the numbers in the walls and realize that it is all a construct—"

—Dike Drummond MD, Doctor Burnout Master Coach

Purchase in Paperback by March 17 and Share in Social Media with the Hashtag #PositioningBook To Receive Access to these Bonuses.

About the Book

Most Businesses Fail in the first 5 minutes. Provocative? YES. How is that Possible? You as an entrepreneur are caught up in the euphoria of ideas, starting out with a bright, shiny object, your baby gem that will be wildly successful.
Unfortunately, upwards of 90% of all failures can be traced to a simple fact— they fail at Positioning, which inevitably leads to total failure. However, failure is not a forgone conclusion. The Position to Win System improves the odds drastically, moving you to a defensible position. Position to Win is strategic, it applies to person, idea, concept, product, service, and market.

Book Bonuses

We have put together bonuses for people who purchase before the official release—from now through Tuesday, March 17—or who share the book on social media with the hashtag #positioningbook. See below for a look at the bonuses, as well as instructions for how to get them!

Printable Exercise Sheets

The 5 Dimensions of Personal Positioning includes 5 exercise sheets (one for each dimension) as well as the “Good, Bad and Ugly” Exercise from the Book. Get the Printable versions as Bonus.

Full Resolution David Ogilvy Ad

In the 1960’s David Ogilvy wrote an ad titled “How to Create Advertising that Sells” in which he described that the most important decision was how to Position what you were advertising. Get the Full Quality Ad as Bonus.

Bonus Audio Content

Bonus Audio Content including interviews with John Paul and Gabe in National Radio Stations talking about why Most Businesses indeed Fail in the First 5 Minutes, and why Positioning has NEVER been more important than now.

Access to Position to Win Member Site

Free Access to Position to Win membership site with more Positioning resources and content added all the time.

Bonus Video Content

Bonus video content from John Paul and Gabe from events to private coaching calls.

Access to Private Facebook Group with Live Weekly Calls

Access to the members only Facebook Group where a whole community of people are learning the principles of Positioning and how to apply them to their business or career. The Raging Verbalist Weekly Facebook Live Show happens Fridays @ 8am PT.

Here is How to Get Your Bonuses:

Step 1

Buy the Book


Share the Book in Social Media with the Hashtag #PositioningBook

Step 2

Send us a Picture of Your Receipt or the Social Media Screenshot at

[email protected]

Step 3

Watch your email inbox for instructions on how to Login and Access your Bonuses.

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