Positioning Blog – Most Businesses Fail in the First 5 Minutes

What Should You Do During the Corona Virus Zig Zag Sag

Posted March 19, 2020 by John Paul Mendocha 2162 0 0

Given all that’s going on with the coronavirus today you would think that most businesses would have some plan, most entrepreneurs would have some thought about what to do. However, it isn’t a matter of should they, you know, Zig or zag...

The World on Fire

Posted March 13, 2020 by John Paul Mendocha 1113 0 0

I’m up crazy early on a Monday, getting ready to write my script for SpeedStart Monday™. As I read the Wall Street Journal digitally, the world is on fire. It isn’t just the virus. It’s the implications that we may not be able...

Can you position anything?

Posted February 28, 2020 by John Paul Mendocha 1030 0 0

Often I’m asked can you position anything? This is asking the wrong question, in fact, it is looking through a telescope the wrong way. In reality, everything is positioned already. With a bias map in all of our heads we already have an...

Can you command a Position?

Posted February 19, 2020 by John Paul Mendocha 2320 0 0

When you first grasp the concept of Positioning you start to see it all around you; like turning on a light and all that is hidden becomes 3D real. Your Position is the place you hold in the minds of your customers, friends, family and enemies...