I am originally from Bogotá, Colombia and I grew up in the “Narcos” era and in a society surrounded by the violence of the cartels and the ensuing civil war that has torn the country for decades. Carrying with me I have stories with happy endings and others not so much, but eventually moving to the United States in my adolescence.
Music was my first love which led me to become a classically trained composer, I still write and play the piano daily but I eventually found my way to business and consulting. How could music have prepared me for business? Turns out very well in fact!
My first client was the music school where I was teaching, that’s where I started my first pivot out of music, helping them with systems, hiring, training, integrating technology to teaching and more. Later I left that job and started working with marketing agencies, eventually getting hired as a third party to work with difficult digital advertising accounts.
Later, I went on my own and would get hired by companies to devise their digital growth strategy and structure the implementation of Google Advertising, Facebook Advertising and all things Digital and social media. It was then that I started to be able to use not only my digital expertise but to fix sales process’ problems, system problems and logistics.
That’s when I started working with John Paul Mendocha, first as a coaching client, being mentored by John Paul and finally becoming business partners doing business turnarounds and now as co-author of Most Businesses Fail in the First 5 Minutes, It JustTakes them 3-5 Years to Realize it.